Sample brief

What your brief actually looks like.

This is a real output from Chief Marketing Agent for neurolist — a productivity app for people with ADHD. Growth Mode. Everything below was generated from the App Store listing and reviews in about 2 minutes.

Ava's Take Growth Mode

Your listing is underselling a product people love.

Reviewers are emotional about neurolist. Phrases like "finally an app that gets how my brain works" appear in 31% of 5-star reviews. That's an unusually strong signal. The problem is your App Store listing doesn't reflect any of it — no mention of ADHD in the title, no emotional hook in the subtitle, screenshots that explain features instead of outcomes.

Three direct competitors already use "ADHD" in their title and outrank you for your core search terms. This isn't a small gap — it's the difference between being discovered and being invisible to your exact audience.

Top 3 priorities
  • 1. Add "ADHD" to your title — the keyword volume alone justifies this immediately.
  • 2. Rewrite your subtitle to lead with an emotional outcome, not a feature description.
  • 3. Update screenshot 1 to show the "finally, something that works" moment your best reviews describe.
Listing Score
62

Room to move.

You're in the bottom half for your category. The gaps are specific and fixable — mostly copy and keyword choices, not the product itself.

Keyword Relevance 45 / 100

Title and subtitle miss the highest-volume terms for your category. "Productivity app" is generic — "ADHD planner" converts 3x better for your audience.

Title Clarity 58 / 100

"neurolist — Smart Task Manager" is functional but generic. It doesn't differentiate you from 200+ task apps in the store.

Screenshot Messaging 74 / 100

Screenshots are clean but feature-focused. Competitors who lead with outcomes ("less overwhelm," "built for ADHD brains") outperform on conversion.

Review Sentiment 81 / 100

Strong. 4.7 average, consistent praise for UI and focus features. This is your biggest asset — your listing just doesn't reflect what reviewers say.

Competitive Positioning 52 / 100

You have 4 direct competitors with stronger App Store presence. They're not better apps — they just have better listings. That's the opportunity.

Review Intelligence

847 reviews, clustered into themes.

Top positive themes
"Finally gets my brain" (31%)

"Finally an app that works with how my ADHD brain operates, not against it."

"Less overwhelm" (24%)

"The daily focus view is the only thing stopping me from having a panic attack about my to-do list."

"Body doubling works" (18%)

"The focus timer with the virtual partner feature is the only thing that gets me to start tasks."

Top friction themes
"Sync issues" (14%)

"Lost my tasks twice when switching devices. Scared to rely on it."

"Onboarding confusing" (11%)

"Took me an hour to figure out how to set up recurring tasks."

"No widget" (8%)

"I need a home screen widget to actually use this daily."

Competitor Gaps

3 gaps your competitors aren't covering.

"Body doubling" — High opportunity ~4,200 searches/mo

Zero competitors rank for "body doubling app" or "virtual body doubling." Your reviews mention this feature repeatedly. You could own this term in 30 days with a single keyword update.

"ADHD task manager for adults" — High opportunity ~2,800 searches/mo

Competitors target "ADHD kids" or generic "task manager." The "adults with ADHD" angle is underleveraged. Your app is clearly built for adults — your listing just doesn't say so.

"Focus timer ADHD" — Moderate opportunity ~1,400 searches/mo

Two competitors rank here but with weak listings. A strong subtitle targeting this phrase could push you to top 3 within a month.

App Store Copy Rewrites

Before and after. Ready to paste.

Title — 30 char max
Before • 27 chars neurolist — Smart Task Manager
After • 28 chars neurolist: ADHD Focus Planner

Adds the highest-volume keyword for your audience without sacrificing brand. "Focus Planner" is searchable; "Smart Task Manager" is not.

Subtitle — 30 char max
Before • 28 chars Organize tasks & stay focused
After • 29 chars Built for how ADHD brains work

Leads with identity, not feature. Reviewers use this exact language in 5-star reviews — mirror it back.

Description opening — First 255 chars matter most
Before neurolist is a smart task manager that helps you stay organized. Create tasks, set reminders, and track your progress toward your goals.
After If standard to-do apps make your ADHD worse, neurolist was built for you. We designed every feature around how ADHD brains actually start tasks, stay focused, and finish what matters.
Content Engine — Sample post

Generated from your strategy. Ready to post.

X / Twitter Hook: pain-to-solution

ADHD to-do apps always fail the same way.

They assume you'll open them, remember what's in them, and feel motivated to start.

neurolist was built differently. It assumes you won't. So every feature is designed to help your brain start — not remind you that you haven't.

The body doubling timer, the daily 3-task limit, the "what's actually urgent" view.

Because starting is the hardest part.

[App Store link]

The content engine generates platform-specific posts grounded in your positioning, review themes, and competitive gaps — not generic advice. Each post references what your actual users say.

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