Step 1
Required
App basics
Step 2
Choose one
Primary growth goal
Improve App Store conversion
Tighter copy, stronger positioning, better message-market fit
Increase installs
Sharper discovery angles, more content momentum, better visibility
Prepare for launch
Launch assets, community messaging, and rollout planning
Keep content moving
Weekly ideas and drafts grounded in review intelligence
Step 3
Optional but useful
Competitor context
Step 4
Delivery
Where should the brief go?
Email
Weekly report every Monday at 9:00 AM
In-app only
Review inside the dashboard whenever you want